Then, see if you can work in your unique perspective or hook. When writing your next landing page headline, start by focusing on a benefit or problem you can solve for your target customers. In fact, this is probably the closest thing you’ll find to a plug-and-play headline formula:īenefit/Pain Point + How You Solve It + The Hook If you can wrangle all three into a single headline without forcing it, even better. Hook your readers (and get them to keep reading).
Sell a benefit (or agitate a pain point).
Your headline should focus on at least one of these goals: Experience has shown us that great landing page headlines need to include a few key elements to make a real impact. That’s why you can and should study existing headlines to get inspiration and ideas for your landing pages. The structure of your headline doesn’t need to be original to be effective. Sometimes the best headlines are simple and formulaic. It really is as easy as a few clicks! Rule #3: You don’t need to reinvent the wheel. Psssssst … Can’t find the right words for your headline? Meet Smart Copy’s headline generator-get to the core of what you’re trying to say with the help of artificial intelligence. In this case, you might want to add some personality to your headline to leave a stronger impression on those who aren’t familiar with your business.įor example, Mooala introduces their odd-but-delicious-sounding beverage with this self-aware statement: “Bananamilk. For instance, if you’re running a social media campaign, chances are that some of your visitors won’t know much about your brand. This is an important point to remember, not only for writing headlines but for designing all aspects of your landing page.įurthermore, creating unique landing pages for each campaign allows you to tailor your messaging to specific audiences from different channels. As soon as your page loads, visitors should be able to tell that they’re in the right place (after all, they clicked on your link or ad for a reason). One of the top priorities for any landing page is to align with the rest of your campaign. Say it with me: Landing pages don’t exist in a vacuum! Rule #1: Always prioritize message match. Keep these in mind when crafting your next landing page headline to make sure you hit the right notes. Though there are several different types of headline formulas you can leverage for different use cases, there are also a few general rules of thumb that apply to almost every headline. Well, that depends on a few different factors. (Unless you really want to get to those headline formulas ASAP, in which case, click here!) What Makes a Good Landing Page Headline? We have plenty of tips and examples lined up to help you write effective landing page headlines without overthinking it.īut before we jump into those formulas, let’s talk about what makes an effective headline. In other words, there’s no single right way to write a landing page headline.īut the good news is that there are certain time-tested headline formulas you can rely on to better connect with your target audience.Įven better, you’re in the right place to learn all about them. You need to put in the work, figure out how it fits into your campaign, and understand your audience to pull it off. Sadly, there aren’t any shortcuts when it comes to writing effective landing page headlines. … just kidding! That would be way too easy. Here goes: the secret to writing great landing page headlines is …
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